REGISTRATION AND OPENING
Doors open at 09:00. Collect your badge at the registration desk.
Registration and networking
Registration desks, badge pick-up and morning coffee.
Opening
Host's welcome and the shape of the day.
Official remarks
Opening words from the organiser and the lead partners.
MARKETING THROUGH THE LENS OF EXECUTIVE LEADERSHIP
Marketing from the top down. How CEOs and CMOs see marketing, what they count as a result and how they split the budget.
Marketing 2030: The Next Five Years Will Change Everything
The forces that will reshape marketing over the next five years — artificial intelligence, shifting consumer behaviour and the new economics of brand building.
How CEOs See Marketing?
Why CEOs fund marketing and what they count as a result. Budget, accountability and marketing's seat at the leadership table.
THE CMO EVOLUTION
The widening CMO remit: from communication to revenue, from campaigns to product, from reporting to business decisions.
The New Role of the CMO
How the CMO's scope keeps expanding and what that changes in the structure of the team.
From Marketing to Business Growth
Moving from a marketing department to a growth function — which metrics, which mandate, which accountability.
Leading Marketing in the Age of AI
How AI changes the team's daily work: what gets automated, what stays human, what leaders need to learn.
THE NEW MARKETING PLAYBOOK
The hands-on toolkit block — three talks built around product, behaviour and growth.
Product Marketing
Taking a product to market: positioning, pricing, launch and how product and marketing teams work as one.
Neuromarketing
How decisions are made in the brain and what that means in practice for creative, packaging and advertising.
Growth Marketing
Test, measure, repeat. How a growth team operates and delivers fast results on a limited budget.
BEHIND THE BRIEF
The state of the agency–brand relationship today, in an open conversation.
Do Brands Still Need Agencies?
What an agency is worth now, against in-house teams, AI tools and shifting budgets. A conversation with leading agency heads.
THE FUTURE OF DIGITAL PLATFORMS
How global platforms are changing marketing — advertising, discovery and search.
AI-Powered Advertising
AI-driven media buying, personalisation, automated advertising and performance management.
The New Era of Discovery
How people find products and brands now — short-form video, social search and recommendation algorithms.
The Future of Search
Search in the age of AI: discovery, intent and where advertising sits in the results.
THE NEXT ERA OF DIGITAL MARKETING
The next stage of digital marketing — AI agents, first-party data and content shaped by the algorithm.
From AI Tools to AI Agents
The shift from standalone AI tools to agents that work on their own, and what it means for a marketing team.
Customer Experience Marketing
The post-cookie era: CRM data, first-party data and personalised communication.
Performance Marketing Beyond ROAS
What ROAS hides — incrementality, customer lifetime value and long-term brand effect.
The Zero-Click Customer Journey
If people decide without ever visiting your site, where do you measure conversion? Zero-click search and social discovery.
Content in the Age of Algorithms
What the algorithm distributes: the balance between format, frequency and creative quality.
FINALE
Closing the day — the awards ceremony and a live concert.
Azerbaijan Marketing Awards
The year's best marketing work announced and celebrated, followed by a live concert.